From Data
to Decisions
to Growth

I help you uncover what your customers and business data are telling you, pinpoint the opportunities that matter most, and build the strategy, plans, and roadmaps that turn those insights into meaningful, measurable growth.

Let’s Build Your Growth Plan

CUSTOMER · DATA · STRATEGY · Execution · GROWTH

The pieces matter.
How they fit matters more.

GROWTH STRATEGY

CUSTOMER + RETENTION

MARKETING PERFORMANCE

FRACTIONAL LEADERSHIP

Turn business and customer insights into a focused plan for growth.

Build stronger customer relationships that drive greater lifetime value.

Understand what's working, what's not, and where to invest next.

Senior marketing leadership when you need the experience, not the headcount.

Growth Audits · Marketing Strategy · Channel Strategy · 90-Day Roadmaps · Annual Planning

CRM · Segmentation · Lifecycle Marketing · Retention · CLTV · Loyalty · Customer Journey · Personalization

Analytics · KPIs · Attribution · Forecasting · Budget Allocation · Performance Optimization

Fractional Leadership · Team & Agency · MarTech · Operating Models · Marketing Transformation

Brand Experience

ABOUT

Hi, I'm Daria.
A Marketer, Strategist, & Perpetually Curious Thinker.

I’ve always been someone who wants to understand why. Why are customers behaving differently? Why is one channel outperforming another? Why isn’t a great idea translating into results? After more than two decades in marketing, that curiosity has become one of my greatest strengths — combining data, customer insight, and business context to find the story behind the numbers and turn it into a smarter path forward.

peer reviews

"Daria possesses an exceptional blend of strategic acumen and creative prowess. Her unwavering commitment to consumer data analysis, coupled with her ability to leverage insights into meaningful marketing programs makes her a truly outstanding partner. She is laser-focused on goals and performance metrics , while also balancing the importance of brand-equity enhancing activity rooted in authenticity and relevance. Most importantly, Daria's cheerful disposition, reliability, resourcefulness, intelligence, and kindness make her an absolute joy to work with!"
Elise Longbottom

Global Brand Director, Crocs
"Daria Ragonese is one of the most talented, innovative, and genuinely inspiring marketers I’ve had the privilege of working with. Over the many years we’ve worked together, I’ve watched her bring creativity, intelligence, energy, and an incredible instinct for what makes a brand connect with people.

What makes Daria truly exceptional, though, is the person behind the talent. She is an incredible team player who leads with generosity, collaboration, and a very big heart. She has a remarkable ability to bring people together, make everyone around her better, and approach even the most challenging situations with optimism and determination.

Daria is the kind of marketer who doesn’t just execute ideas—she sees possibilities. She is innovative, strategic, deeply passionate about her work, and always thinking about how to make something better. I’ve been incredibly fortunate to work alongside her for so many years, and I have tremendous respect for both her talent and the person she is.

Any team would be lucky to have Daria. She is truly one of a kind."
Krista Hinson

Creative Director, Peruvian Connection
"Daria is truly one of the best leaders I’ve ever had the pleasure of working with. She leads by example, works harder than anyone I know, and is always focused on making things better, no matter how challenging the situation. She is intelligent, experienced, honest, approachable, and genuinely invested in her team.

I’ve grown tremendously under her leadership, both professionally and personally. Daria wants people to succeed, and she does everything she can to create an environment where they can do exactly that. Any organization would be lucky to have her. She’s truly one in a million."

Meg Thompson

Visual Merchandiser, Anthropologie